Logos

Storyset Logo

Our logos are the most visible face of our projects and, for this reason, are the main communication tool in our philosophy. The constructions and design of our logos are based on three main basic principles: clarity, simplicity, and adaptability.

The main applications of our logos are for web and digital media uses, so their responsive adaptation is essential.

If possible, the main application should always be used. The logo must always be in its official color: #1273EB and #0E2A47

Download the logos here.

Storyset logo positive Storyset logo Storyset logo gray
Isotype applications

Our logos are focused to use on the web, and they have a responsive version in which the isotype applications take over the logo's role. The colors must be the corporative colors, in this case: #1273EB and #0E2A47

Storyset isotype
Storyset isotype inverted
Storyset isotype gray
Minimum margins

In all of the uses of the logo, independent of the size of use, the minimum margins around the logo must be respected. In each case, this size corresponds with the isotype measurement.

Storyset logo margins
Minimum web and print sizes

It's important that the logo is easy to read and that none of the elements are distorted in the process. In order to do this, there are minimum sizes that must not be exceeded. In this case, we have the following:

Complete logo

Storyset logo

Minimum web size 110 x 24 px

Storyset logo

Minimum print size 2,3 cm x 0,5 cm

Isotype

Storyset isotype

Minimum web size 30px x 30px

Storyset isotype

Minimum print size 0,5 cm x 0,5 cm

Incorrect logo uses

In order to maintain the integrity of our logo, it's important that it is always used with the official applications and is not modified randomly on them.
Any use that is not included in the guide will not be accepted. These are some examples of what we could consider misuse.

Storyset logo bad use
Respect the corportative colors
Storyset logo bad use
Use the adequate application for each background