Brand Personality

After Freepik's long path, our brands have reached their maturity and, thus we have Freepik Company. This new brand will house all of the older ones. Freepik, Flaticon and Piktab. With this new idea, we have the need to establish a common language to create integration for all of these. This is why we have created the "Freepik Design System".

Freepik Company’s products are the tools related to all the processes of creative work, from learning the software to creating the final product. We want to get closer to our users and be their main support on a day-to-day basis, to take their work to the next level. This design system is designated to create cohesion between all of our brands through a visual language that will improve the user's experience.

In this guide, you will find all of the design system directives; these go from the corporative identity of the brands, to the styles and components of our websites. Typography, colors, icons, etc. of the different brands are now unified under this new system.