Colors

A range shared throughout Freepik Company

In "Freepik design system", color is a great vehicle that helps us to give cohesion to our different brands and projects that make up Freepik Company.

Also, color is a powerful tool when establishing hierarchy with information and improving the user's experience and our project's interface. We have created a wide range of colors characterized by the ones we’ve used in our logo and their variations. As well as this, we've created a range of neutral cold greys that take on the role of conducing element between the different, more saturated tones.

Each one of the main colors and their derived ranges are associated to a project: dark blue is Freepik Company, blue is Freepik, purple is Piktab, green is Flaticon, and red is Tutpad. The range of orange yellows is associated to the Premium service and is common throughout all of the projects.

Download our color pallete for your favorite app here.

Main colors

Freepik Company Blue

  • HEX #0E2A47
  • RGB 14, 42, 71
  • CMYK 80, 41, 0, 72
  • PANTONE 2965 C

Freepik Blue

  • HEX #1273EB
  • RGB 18, 115, 235
  • CMYK 92, 51, 0, 8
  • PANTONE 285 C

Piktab Purple

  • HEX #4949E7
  • RGB 73, 73, 231
  • CMYK 68, 68, 0, 9
  • PANTONE 2726 C

Flaticon Green

  • HEX #69E781
  • RGB 105, 231, 129
  • CMYK 55, 0, 44, 9
  • PANTONE 7479 C

Tutpad Red

  • HEX #FB5252
  • RGB 251, 82, 82
  • CMYK 0, 67, 67, 2
  • PANTONE 178 C

Premium Yellow

  • HEX #FFB229
  • RGB 255, 178, 41
  • CMYK 0, 30, 84, 0
  • PANTONE 1235 C
Full ranges
Color name
HEX RGB CMYK
Gray 9
#1D262D 29, 38, 45 36, 16, 0, 82
Gray 8
#374957 55, 73, 87 37, 16, 0, 66
Gray 7
#5F7D95 95, 125, 149 36, 16, 0, 42
Gray 6
#869FB2 134, 159, 178 25, 11, 0, 30
Gray 5
#A5B7C6 165, 183, 198 17, 8, 0, 22
Gray 4
#BAC8D3 186, 200, 211 12, 5, 0, 17
Gray 3
#CFD9E0 207, 217, 224 8, 3, 0, 12
Gray 2
#E3E9ED 227, 233, 237 4, 2, 0, 7
Gray 1
#F8FAFB 248, 250, 251 1, 0, 0, 2
Color name
HEX RGB CMYK
Dark blue 7
#08192B 8, 25, 43 81, 42, 0, 83
Dark blue 6
#0B2239 11, 34, 57 81, 40, 0, 78
Dark blue 5 (Freepik Company)
#0E2A47 14, 42, 71 80, 41, 0, 72
Dark blue 4
#113255 17, 50, 85 80, 41, 0, 67
Dark blue 3
#143B63 20, 59, 99 80, 40, 0, 61
Dark blue 2
#164372 22, 67, 114 81, 41, 0, 55
Dark blue 1
#194C80 25, 76, 128 80, 41, 0, 50
Color name
HEX RGB CMYK
Purple 8
#202095 32, 32, 149 79, 79, 0, 42
Purple 7
#2D2DB0 45, 45, 176 74, 74, 0, 31
Purple 6
#3636CC 54, 54, 204 74, 74, 0, 20
Purple 5 (Piktab)
#4949E7 73, 73, 231 68, 68, 0, 9
Purple 4
#5F5FF6 95, 95, 246 61, 61, 0, 4
Purple 3
#8080F1 128, 128, 241 47, 47, 0, 5
Purple 2
#B3B3FC 179, 179, 252 29, 29, 0, 1
Purple 1
#D7D7FF 215, 215, 255 16, 16, 0, 0
Color name
HEX RGB CMYK
Blue 8
#04458F 4, 69, 143 97, 52, 0, 44
Blue 7
#0353A7 3, 83, 167 98, 50, 0, 35
Blue 6
#0161CD 1, 97, 205 100, 53, 0, 20
Blue 5 (Freepik)
#1273EB 18, 115, 235 92, 51, 0, 8
Blue 4
#2C8CF4 44, 140, 244 82, 43, 0, 4
Blue 3
#5EB2FC 94, 178, 252 63, 29, 0, 1
Blue 2
#92CDFA 146, 205, 250 42, 18, 0, 2
Blue 1
#C7EBFF 199, 235, 255 22, 8, 0, 0
Color name
HEX RGB CMYK
Flaticon 8
#00AF80 0, 175, 128 100, 0, 27, 31
Flaticon 7
#2BC48A 43, 196, 138 78, 0, 30, 23
Flaticon 6
#4AD295 74, 210, 149 65, 0, 29, 18
Flaticon 5 (Flaticon)
#69E781 105, 231, 129 55, 0, 44, 9
Flaticon 4
#8DF690 141, 246, 144 43, 0, 41, 4
Flaticon 3
#ABFFAD 171, 255, 173 33, 0, 32, 0
Flaticon 2
#C7FFC7 199, 255, 199 22, 0, 22, 0
Flaticon 1
#E2FFE2 226, 255, 226 11, 0, 11, 0
Color name
HEX RGB CMYK
Yellow 8
#EB7D16 235, 125, 22 0, 47, 91, 8
Yellow 7
#F69110 246, 145, 16 0, 41, 93, 4
Yellow 6
#FCA120 252, 161, 32 0, 36, 87, 1
Yellow 5 (Premium)
#FFB229 255, 178, 41 0, 30, 84, 0
Yellow 4
#FCBD24 252, 189, 36 0, 25, 86, 1
Yellow 3
#FCD250 252, 210, 80 0, 17, 68, 1
Yellow 2
#FCDB7E 252, 219, 126 0, 13, 50, 1
Yellow 1
#FFEEB6 255, 238, 182 0, 7, 29, 0
Color name
HEX RGB CMYK
Red 8
#C12020 193, 32, 32 0, 83, 83, 24
Red 7
#D53232 213, 50, 50 0, 77, 77, 16
Red 6
#EC3A3B 236, 58, 59 0, 75, 75, 7
Red 5 (Tutpad)
#FB5252 251, 82, 82 0, 67, 67, 2
Red 4
#FF8578 255, 133, 120 0, 48, 53, 0
Red 3
#FFA68F 255, 166, 143 0, 35, 44, 0
Red 2
#FFC8AF 255, 200, 175 0, 22, 31, 0
Red 1
#FFDECC 255, 222, 204 0, 13, 20, 0